The Ultimate Swimwear Fashion Event in Miami Beach
From May 29 to June 1, 2025, Miami Beach will once again become the world’s swimwear capital as PARAISO Miami Swim Week returns for its 21st edition. This four-day celebration of fashion and culture brings together the latest in resort wear, swimwear trends, and exclusive lifestyle events, all taking place in the heart of Collins Park and South Beach.
Image courtesy of PARAISO
A Global Fashion Spectacle
Dubbed the fusion of Fashion Week and Coachella, PARAISO is the largest swimwear event in the United States, drawing over 30,000 fashion lovers from more than 65 countries. It’s the ultimate destination for discovering new trends, connecting with global brands, and enjoying the energetic pulse of Miami Beach.
Main Venue: PARAISO Fashion Tent at Collins Park
This year’s main runway venue, the PARAISO Fashion Tent, will showcase collections from over 15 top designers, including Miami icons like Luli Fama and Sigal. Fashion lovers can look forward to exciting highlights such as:
- Summer Fashion Summit (June 1-2 at the Miami Beach Convention Center)
- Swim Up-cycle Challenge, an innovative student design competition
- Runway shows featuring brands like Acacia, Axil Swim, Azulu, Chloé Rose Swimwear, Leslie Amon, Oh Polly, Nike Swim, PQ Swim, Seafolly, Shan, and Sinesia Karol
Expect unforgettable moments like the collaboration between Draw On Swimwear and Hunting Hue on Thursday, and a standout show by Maaji on Sunday.
Exclusive VIP Experiences
PARAISO offers tailored VIP packages for fashion enthusiasts who want to experience the event in luxury:
- Silver Experience: Priority standing room + VIP lounge access
- Gold Experience: Second-row VIP seating + VIP lounge + after-party access
- Platinum Experience: Front-row seating + professional photo + glam session + VIP entry for three to all official after-parties
Use the coupon code BDIRECT and enjoy a 10% discount. CLICK HERE TO BOOK NOW
Special Events & Wellness Activations
Beyond fashion, PARAISO includes wellness, beauty, and lifestyle experiences throughout Miami Beach:
- Breathwork session by Alo Yoga – Wednesday night at The Miami Beach EDITION
- Wellness class by Heroine Sport & Allegra Paris – Friday morning at Reserve Padel, Watson Island
- Swim Souk Marketplace – May 31–June 2 at The Gardens of The Standard Spa (open to the public)
- Designer Brunch – Saturday at Sofia Design District
Unmissable After-Parties
The PARAISO vibe continues after dark with a curated lineup of exclusive parties hosted by top modeling agencies and swimwear brands:
- Wednesday, May 29: Launch party at Byblos Miami by Select Models and SHAN
- Thursday, May 30: After-party at BeyBey hosted by NEXT Models
- Friday, May 31: Wilhelmina Models & Beach Bunny party at Basement at The EDITION
- Sunday, June 1: Grand finale party with leading modeling agencies
Innovation Meets Sustainability: The Summer Fashion Summit
Happening June 1–2, the Summer Fashion Summit brings industry experts, AI innovators, and sustainability leaders to the Miami Beach Convention Center for keynote speeches, master classes, and trend discussions. It’s the future of fashion, happening now.
The Swim Up-cycle Challenge
Highlighting eco-conscious fashion, this challenge tasks IMM students with transforming unused fabrics from global designers into creative swimwear pieces. With guidance from mentors at Agua Bendita, Beach Riot, Riot Swim, Guess Swim, and Luli Fama, five finalists will showcase their work on Friday before a jury of experts.
Plan Your Stay in South Beach
If you’re attending PARAISO, make the most of your experience by staying at a hotel that places you right in the center of the action. The Bentley South Beach, located on Ocean Drive, offers a luxurious rooftop, beachside location, and easy access to Collins Park.
Dates: May 29 to June 1, 2025
Location: Paraiso Fashion Tent at Collins Park, 2100 Collins Ave.
Miami Beach, FL 33139